On a Friday afternoon in late 2010, a crowd has gathered in Gramedia bookshop in Cirebon, West Java to participate in a discussion with expert panellists about The ‘O' Project, one of the most talked-about books of the year. The ‘O' in the title is for orgasm and the book, by activist Firliana Purwanti, is based around conversations with women from diverse backgrounds about their experiences of sexual orgasm. These conversations took place in Aceh, Jakarta and Surabaya between April and December 2009, and include frank discussion on controversial topics such as female circumcision, virginity, polygamy, lesbianism, sex work, HIV/AIDS and masturbation.